Television remains an important part of media consumption in Russia: only 15% of the country's residents have completely stopped watching it. This is according to the results of a study by Sinterra Media, a copy of which is available to the editorial office of Gazeta.

According to the survey, for 38% of Russians television remains the main source of news and information, while another 15% use it primarily for relaxation and watching entertainment content. At the same time, 18% of respondents admitted that they turn on shows and films in the background, and one in ten families has kept the tradition of watching television together.

More than half of the study participants (53%) prefer to watch television content via online platforms. Another 38% use television or digital TV with a catch-up feature for previously aired programs. 5% of respondents watch video content via social networks, 3% download films and shows, and 2% look for programs on TV channel websites.

Almost half of the respondents (48%) believe that in the next 10-15 years television will become more diverse thanks to the development of technology. For example, 35% expect the arrival of films with a maximum immersion effect and VR cinema, while 25% would like to see more intellectual content. Another 28% predict growth in the number of TV channels.

The survey involved 2,758 people aged 18 to 75.